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Our Story

Sustain Video was founded in 2021 by former BBC Sport producer and video editor Sam Roberts – making his dream of running a sports video production company rooted in his local community on the edge of the Peak District a reality.

In 2022, he was joined by Tom Bowker – who brought a wealth of experience from six years spent leading Formula 1’s digital video production team.

Now serving some of the biggest sporting brands on the planet including ATP Tour, Formula 1, the Premier League and World Rally Championship, Sustain Video boasts a staff of 14 full-time producers, editors and motion designers.

Meet the Team

Sam Roberts

Co-Director & Creative Lead

Sam Roberts.

Sam founded Sustain Video in 2021, with the dream of building a digital video production company near his home on the edge of the beautiful Peak District National Park.

As a technically adept and creative video editor, as well as an experienced senior digital producer, Sam creates series, documentaries, digital features and live output for clients including ATP Tour, The Jockey Club and BBC Sport.

Before founding Sustain Video, Sam worked for eight years at the BBC in Sport, Children’s and Entertainment – producing programming such as the FA People’s Cup for Get Inspired, and working at events including the Olympic Games and Wimbledon.

Sam Roberts on Linkedin

Tom Bowker

Co-Director & Executive Producer

Tom Bowker.

Tom joined Sustain Video in 2022, following six seasons at Formula 1. As Executive Producer, Tom was responsible for developing F1’s industry-leading digital video team, looking after production and staffing across all social, website and OTT content in their era of record-breaking audience growth.

Tom now leads our digital motorsport output across F2, F3, F1 Academy and the World Rally Championship as well as overseeing scripted digital storytelling for the Premier League.

A journalism graduate, Tom became a commercial radio presenter before joining the BBC’s prestigious Production Trainee Scheme. He later worked at BBC Sport on major events such as the Olympics, Premier League, World Cup & Wimbledon, establishing a reputation for creating original and viral content.

Tom Bowker on Linkedin

Dominic White

Senior Producer & Video Editor

Dominic White.

Dominic joined Sustain Video at the start of 2021, as the company’s first full-time member of staff. Since then he has craft edited multi-part documentaries for Manchester City & Netflix as well taking a lead editor role for on-site ATP Tour live event production.

In his role as Senior Producer & Video Editor, Dominic leads project output for clients such as the Premier League and Manchester City – utilising both his producing and craft edit skills.

Prior to joining Sustain Video, Dominic spent eight years working for the BBC – learning his trade in Children’s Interactive before working as an Assistant Producer on Match of the Day: Kickabout.

Katherine Stephens

Motion Designer

Katherine Stephens.

Katherine’s career in motion design started out at Channel 4, working across their music channels to create show packages and promos for the likes of 4Music and Kiss.

She then spent 12 years working as a freelancer, helping brands to tell their stories. Creating anything from title sequences, large scale explainer videos to social media posts, her clients included CNN, Vice News and The Guardian.

Katherine joined Sustain Video in 2024 as the company’s first in-house Motion Designer. She adds flair to all our output – including Formula 1, The Jockey Club and the WRC.

Millie Thomas

Video Editor

Millie Thomas.

Millie started out at The Farm Group as a Technical Operator where she worked on major sport events such as Wimbledon and the Olympics.

Her journey continued as she transitioned into video editing, working at several film production companies around Greater Manchester. Her diverse portfolio spans across multiple genres, editing social cuts to long-form content.

Millie joined Sustain Video in 2023 and has since developed her motion graphic skills alongside her craft editing. She now works across shortform and feature content for clients such as ATP Tour, The Jockey Club and F1 Academy.

Matt McGladdery

Video Editor

Matt McGladdery.

Matt’s journey as a video editor started shortly after university at BBC Sport – where he worked on global events such as the Olympic Games and FIFA World Cup.

Since then he has spent several years working across both written and video sports output – producing and editing social cuts and highlights for top football clubs and the Super League Show on BBC One.

At Sustain Video, Matt works across a range of content – producing premium features and partner activations for Manchester City and fast-turnaround race highlights for Formula 2 and Formula 3.

Dan Goulding

Producer & Video Editor

Dan Goulding.

Dan joined Sustain Video in early 2025 as a Producer & Video Editor – working on projects for clients such as the Premier League, ATP Tour and the Jockey Club.

Dan joins Sustain with wide-ranging experience across BBC Sport, having worked across their digital output for a number of events such as the Fifa World Cup and Olympic Games.

Laurence Fryer-Taylor

Motorsport Producer & Video Editor

Laurence Fryer-Taylor.

Laurence joined Sustain Video as Motorsport Video Producer at the start of 2025.

After extensive professional cycling experience, working in social media and content production roles for organisations including British Cycling and Velon, he reignited a long-standing passion for motorsport when he joined Sustain to focus on the company’s work with the World Rally Championship.

Laurence’s natural ability lies in his eye for connecting fans with impactful short-form video – and he enjoys bringing athlete personalities to life with innovative storytelling and production.

Emma Butler

Motorsport Producer

Emma Butler.

Connor Casey

Junior Video Editor

Connor Casey.

Connor joined Sustain Video in late 2024 after graduating from university earlier that year, where he honed his editing and storytelling skills by working on short films as well as creating social content for a university football team.

At Sustain, Connor works across Premier League and ATP Tour features as well as live coverage during motorsport weekends.

Lewis Porter

Video Editor

Lewis Porter.

Olivia Hughes

Producer & Video Editor

Olivia Hughes.

Sam Beach

Junior Video Editor

Sam Beach.

Sam joined the Sustain Video team in 2024, after cutting his teeth by producing digital videos and photography content for The Soccer Archive.

At Sustain Video, Sam uses his natural visual flair, photography expertise and unique creative style in a range of football and tennis content – cutting features, hype edits and promos.

Join OUR Team

Whether or not we have an open role, we’re always interested in hearing from prospective talent to join us.

Taking Care of our Talent

HYBRID WORKING

Our staff benefit from a hybrid working pattern including two days per week in our New Mills office – ensuring a balance between team contact & home working.

DEVELOPMENT

We operate transparent pay bands, encourage staff progression and proactively offer professional development time & opportunities.

REWARDS

Our employee rewards include company ‘seasonal holidays’, travel schemes & a generous annual bonus calculated as a percentage of company profit.

Say hello

To speak to us about a video project or creative idea, please contact us at hello@sustainvideo.com

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